Transactional Email vs Marketing Email?

Transactional Email
  • Transactional emails are triggered by a specific user action and aim to deliver essential information related to that action. They are sent to a single recipient, typically the user who triggered the action.
  • The content in transactional email is factual and focuses on completing a specific task. They can be sent frequently depending on user activity.
  • Generally, permission isn't required as they deliver essential information related to a user's account or activity. Examples include order confirmations, password resets, shipping notifications, and welcome messages.
Marketing Email
  • Marketing emails are designed to promote a product, service, brand, or event. They aim to bring in leads, drive sales, and build brand awareness. They are sent to a list of subscribers who have opted in to receive marketing communications.
  • The content can be more creative and varied, with visuals and storytelling to capture the attention of the recipient. Marketing emails are sent strategically with a planned schedule to avoid overwhelming subscribers. The frequency depends on your marketing goals and audience preferences.
  • However, this requires explicit opt-in permission from the recipient to comply with anti-spam regulations. Examples include newsletters, promotional offers, event invitations, etc.